Do Media Revolutions Work?

Do media revolutions work, or do people lose interest as something keeps showing up in more and more media mediums?

Let's take an example, say, I don't know, GOSSIP GIRL. This series can be found in print, on TV, heard about on the radio and, of course, plastered all over the Internets. This surely gives the enterprise more attention and exposure, but is it good attention? Is this an example of less is more, or does it cause people to get more hyped up about the show? Do people switch the channel at the mere mention of Blair or Serena, or does it perk their interest?

GG has unfortunately been on a break since December, and new episodes will not air until March 8. Is this hiatus a strategically planned marketing ploy to create suspense for its return? Is it working?
Or will watchers say "fuggehdaboutit" and move on to Melrose Place instead?
Is the audience fizzling or sizzling??

That's all for now. XoXo, Miss Media